Former Director of Consumer Insights at Netflix, Harry’s – Managing Director of Lifestyle Brands at Egg Strategy, Partner at The Sound as well time spent at Redscout and Wieden + Kennedy. 20ish years turning messy data into clear strategy at that helps teams take action and brands to grow.
What I do
Brand/Product strategy and positioning – I give you the brief for the brief.
Go to Market Strategy – you have the what and the so what – so here’s the now what
Workshop Creation and facilitation – Informed by the Art of Gathering, if your workshop could have been an email please call me stat.
Qualitative Research – Moderation (online, in person – from focus groups to deep ethnography) I’m well versed in talking to people
Quantitative Research – study design, analysis and storytelling with Data (Data fluent, but not a statistician)
Fractional Consumer Insights Leadership – reviewing what you have and helping you get what you need.